digini digital displays
The Key to Engaging Retail Customers
Retail has always been visual, but static posters and printed POS materials can only do so much. Digital displays bring your shop floor to life with motion, colour, and content you can change in an instant. A flash sale at 10am? Updated in seconds. A new product just landed? It's on screen before it's on the shelf.
With the right digital display in the right place, you're going further than simply informing customers - you're now influencing them. Nielsen research found that in-store digital screens generated sales increases of up to 33% for featured products. That's not a marginal gain. That's a meaningful commercial return from a single screen.
Impress
Inspire & Delight
Great visuals set the mind racing - make the most of video sequences to showcase your items and make your customers dream.
Leave Static Behind
Digital vs Static: No Contest
Printed signage has its place, but it can't react, adapt, or sell overnight. Every time your pricing changes, a promotion ends, or a seasonal event rolls around, physical displays mean reprinting, redistributing, and disposing. That's time, cost, and waste adding up.
Digital signage removes the print cycle entirely. Update content remotely, schedule campaigns in advance, and run multiple messages across a single screen. Over time, the saving on print and installation costs alone makes a compelling case, even before you factor in the uplift on sales.
With Digital Displays, you can
Offer More Inventory
Why restrict your product sales to your finite shelf space?
Blend the offline and online world with in store touchscreen sites for users to browse and order in store for home delivery or Click n Collect.
Brands like Argos have driven the idea; now you can compete.
Digital Screens are great for
Self Service
Offer self-service ordering options and display dynamic menus for quick and convenient ordering.
Offer wayfinding options in shopping malls or large multi-aisle stores.
This innovative approach streamlines the customer journey, and makes life easier.
Improve Marketing
Loyalty Program Registration
Allow customers to sign up for loyalty programs directly from the screen.
Present them with forms as they browse your online store, or offer up a QR code so that can complete the information privately on their phones.
Boost Revenues
Upsell, Cross Sell
Whether promoting new products, highlighting special offers, or enhancing in-store experiences, digital displays capture attention and drive sales.
Use digital displays for retail strategically to cross-promote related products or upsell complementary items, increasing average transaction value and encouraging impulse purchases.
Which Display Is Right For Your Store?
Not every retail space is the same, and not every screen will suit every environment. A high-brightness window display is built to cut through direct sunlight and stop passersby in their tracks. A freestanding totem commands attention in-aisle or at the entrance. A wall-mounted screen keeps things sleek where floor space is tight. And a countertop tablet stand brings self-service or loyalty sign-up right to the point of sale.
The best setups often combine two or three of these, creating a joined-up journey from the window to the till.
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